In a previous life (so to speak) we proposed this to Bradford Health Authority some 21 years ago. Back then targeting was a no-no. It seems the NHS is learning - for example about the impact of alcohol:
Targeting 'risky' male drinkers could save NHS £120m - report
Note that, rather than the usual target,alcohol itself, the proposal is to target the actual problem - the alcohol abuser. And with sensible intervention too:
A 10-minute advisory session with a doctor or nurse can reduce alcohol consumption by up to five units a week.
So much better, fairer and more effective than minimum pricing, bans of advertising and sending out hyperbolic press releases to the Daily Mail!